Gustaf Westman Turns Baguettes into Handbag Chic with Playful Pink Spiral Holder

I’ve always been drawn to whimsical, childlike art that’s not only delightful to look at but also genuinely usable. From Seungjin Yang's candy-colored balloon art chairs to a fashion-forward baguette holder by Gustaf Westman.

Swedish designer Gustaf Westman has unveiled a pretty in pink spiral baguette holder, designed to carry a loaf of bread as effortlessly as a handbag. Crafted specifically for his Paris pop-up, the playful accessory wraps snugly around three loops, perfectly fitting a standard baguette. This pink creation continues Westman’s signature color theme, first showcased in his camping gear collection for the Mercedes-Benz CLA.

Chrissy Newton is a PR professional and the founder of VOCAB Communications. Writer and Partner at The Debrief, a news site covering edge science and technology. She currently appears on The Discovery Channel and Max in "Alien Encounters: Fact or Fiction" and hosts the "Rebelliously Curious" podcast, which can be found on YouTube and on all major audio podcast streaming platforms. Follow her on X: @ChrissyNewton, Instagram: @BeingChrissyNewton, and chrissynewton.com.